拉美电器市场重视设计

Washing machines to be easy to handle. Brazil and Argentina and stable development of the economy, so consumer market. Despite the expected 2009 sales fell slightly, but there are still many opportunities for Hong Kong suppliers of electrical grasp.
However, suppliers need to consider in addition to the Latin American market, the price is acceptable, should also pay attention to product design. For example, Brazil is now popular decorated with colorful patterns of electrical.

Electrolux (Electrolux) is fully aware that "global product marketing, the emphasis on local characteristics". The company's 5 of the International Design Center, located in one of Curitiba, Brazil (Curitiba), responsible for the design of the products sold all over Latin America. According to General Manager Julio Bertola said that the job is not easy at all, because all over the different preferences, they should respect different cultures. At the same time, they have to in the metropolitan city and small preferences to strike a balance between, and taking into account the broader needs of the market.
 
As a result, electric suppliers must be new. Hong Kong designers are renowned for their flexibility, we see the market to cater to different tastes. Similarly, Hong Kong Electric providers can also provide the individual needs of different goods in order to fight for orders. It is understood that Hong Kong last year, Brazil's exports of electrical appliances increased by 5%.

To stove, for example, Argentina sold in the stove must be accompanied by a specially designed grill Pan and user-friendly, family barbecue food.



    A barbecue stove to be functional. As for the refrigerator, two-door models side-by-side the most popular in the United States. Europe the most common license in the Arctic (Frigidaire) lower refrigerator for cold storage grid, Brazil is just the opposite, at the top of the refrigerator has frozen most popular style of the grid.
Refrigerator the size of the volume also vary from place to place. European refrigerators are narrow, because every day people buy vegetables in supermarkets, not hoarding food. Brazilian weekly or even monthly only to a supermarket shopping, the need for refrigeration of food, the refrigerator cold storage grid must be large, and even independent of the equipment.

A best-selling New Zealand, Australia, the United States and Britain stove, in Brazil may not sell because of the location of buttons to operate with the Brazilians are used to be completely different.

In view of the kitchen has increasingly become a household activities and even social gathering place, electrical appliances manufacturers and suppliers have to pay attention to product design and features, such as the operation of the refrigerator when there is no noise, and in line with the layout of the kitchen.



      Vacuum cleaner appearance to appearance. Today, in Brazil, sales of vacuum cleaners have to look more beautiful. Electrolux launched a pink, gold, champagne and cleaning the graffiti style, to meet different consumer preferences.
In 1995, electrical appliances shop Chelles & Hayashi Design for Mueller Eletrodomticos distribution license Nina washing machines, since the two business partners won design awards, in July this year, was granted the Idea / Brasil Award prizes. Product design take into account local needs, their road to success.

Samsung (Samsung) of the washing machine K4 fashion models, some consumers and even Brazil to consider resettlement in the living room next to the TV as a fascination on the capital.

St. Paul's Office consultants Marina Barros